Durham NC

Durham’s Tobacco Legacy

November 30, 2009
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It may be ironic that sweeping legislation to put tobacco regulation under the control of the FDA has been done during the administration of a president who himself is struggling with a tobacco addiction.  But as Terry Mancour of the London Guardian points out in the article here such regulation was inevitable. I’m no fan [...]

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Why You Can Sell Your Home During the Winter

November 23, 2009
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Thanksgiving is often looked at in the industry as the end of the fall season for selling homes and the beginning of the “dead season” during the winter months. It’s not true. I’ve often wondered whether this myth was purposely advanced by successful agents so that they could either 1) Take a little break themselves [...]

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Dancing

November 18, 2009

This is totally “off topic” for a real estate site and has nothing to do with Durham.  I’m not really a techie and I spent way more time today than I had budgeted trying to figure out why some parts of a “plugin” for this blog that would add additional information, just won’t work. It’s [...]

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Triangle Business Development

November 17, 2009
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It has been my privilege over the last few years to write-up some of the more interesting programs of the Downtown Durham Rotary for its bulletin. One of the reasons that I am so fond of the Rotary and this club is because its membership includes a lot of folks who have deep personal and [...]

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Marketing Series Summary

November 16, 2009

With more sellers than buyers in the real estate market across the country, listing agents will need to employ more sophisticated approaches to marketing homes. The six part series addressed the topics described below.  I’ve assigned all these to a category I’ve created for the occasion called “Marketing Series.” This means that all six  plus [...]

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Channel Marketing in Real Estate

November 15, 2009
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Stan Lee and Me The many years I spent in bank marketing I thought were pretty interesting but I notice that people’s eyes glaze over when I talk about how bank marketers had to learn a whole new set of skills during the period of deregulation in the late 70′s and early 80′s and how [...]

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Copy Writing and Promotion

November 14, 2009
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V8 engine in a Q45 Infinity The most dramatic lesson I ever had about writing copy wasn’t even written down. I was shopping for a car and had my eye on a used Infinity Q45 that was at a Lexus dealership in Raleigh.  As I was pondering my decision the salesman happened to mention that [...]

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Web Presence for a Seller

November 13, 2009
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Sometimes I wonder as I delete the 100th spam email that somehow gets past spam filters on the server and my computer whether the internet will be like our financial system and someday collapse under its own weight. The internet can be profane, invasive, distracting and misinforming. It gives voice, however feeble, to the ignorant [...]

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The Certified Home

November 11, 2009
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If you ever need your spirits lifted around Christmas and have seen It’s a Wonderful Life about ten too many times, pretend like you’re twelve again and watch a dog story. The evening I was first planning to write this article I started flipping around the channels and came across Firehouse Dog already in progress [...]

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Pricing in Today’s Market

November 10, 2009
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Pricing of certain homes is trickier than in what might be called the “commodity home” market. The more unique a home is the more pricing becomes an art than a science. As a ridiculous example take the estate in Lake Tahoe pictured below that was on the market for $100,000,000. Believe me, that nice round [...]

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