Hey, I have to earn a living too.

After ten years of marketing homes myself, closely watching others do it and thirty plus years of marketing all kinds of things, I think I kinda know what I’m doing. Want to sell your home? Read a few of these posts and judge whether you think I’m just bragging.

Channel Marketing in Real Estate

November 15, 2009
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Stan Lee and Me The many years I spent in bank marketing I thought were pretty interesting but I notice that people’s eyes glaze over when I talk about how bank marketers had to learn a whole new set of skills during the period of deregulation in the late 70’s and early 80’s and how […]

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Copy Writing and Promotion

November 14, 2009
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V8 engine in a Q45 Infinity The most dramatic lesson I ever had about writing copy wasn’t even written down. I was shopping for a car and had my eye on a used Infinity Q45 that was at a Lexus dealership in Raleigh.  As I was pondering my decision the salesman happened to mention that […]

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Web Presence for a Seller

November 13, 2009
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Sometimes I wonder as I delete the 100th spam email that somehow gets past spam filters on the server and my computer whether the internet will be like our financial system and someday collapse under its own weight. The internet can be profane, invasive, distracting and misinforming. It gives voice, however feeble, to the ignorant […]

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The Certified Home

November 11, 2009
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If you ever need your spirits lifted around Christmas and have seen It’s a Wonderful Life about ten too many times, pretend like you’re twelve again and watch a dog story. The evening I was first planning to write this article I started flipping around the channels and came across Firehouse Dog already in progress […]

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Pricing in Today’s Market

November 10, 2009
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Pricing of certain homes is trickier than in what might be called the “commodity home” market. The more unique a home is the more pricing becomes an art than a science. As a ridiculous example take the estate in Lake Tahoe pictured below that was on the market for $100,000,000. Believe me, that nice round […]

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The Marketing Plan

November 9, 2009
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Are buyers looking for a forest or a tree? As a veteran marketer who had worked in many industries I was initially surprised when I began my real estate career by how superficial the marketing plans were that we were taught to prepare for listing presentations to potential sellers. What I had failed to take […]

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Bribing the Kids

November 3, 2009
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(Occasionally I ask my friend Alberta to deal with the non-technical real estate questions where she brings some wisdom and experience that I don’t have.) Alberta,  My husband has gotten a great job in a city about 150 miles from here. It’s a fantastic opportunity for him and I’m a nurse and shouldn’t have any […]

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Halloween Disappointment

November 1, 2009
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Dear Alberta, I’m so disappointed. We found our dream home, brand new, in a beautiful new neighborhood. About two weeks ago I started decorating for Halloween. Ira and I carved jack-o-lanterns for the front porch and I have a jangly plastic skeleton that I hang on the door and phony spider webs. On Saturday night […]

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Alberta on Staging

October 24, 2009
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(Alberta helps me out with questions occasionally with her unique point of view – Jay) Dear Alberta…I love your old fashioned common sense and your sense of humor so I’m sure you’ll understand my dilemma.  It’ s time to sell our house. The kids are scattered around the country and we heard about deals on […]

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Why a Blog?

October 23, 2009
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Blogging and “social media” have been hot topics in the real estate industry but most agents don’t blog or even have a website.  So, why me? There are a couple of reasons.  The first is that I can. I enjoy writing and the challenge of mastering the technology. Love it or hate it, I’ve written […]

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