From the category archives:

Marketing Homes

Dusty

December 13, 2009
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The Worst Christmas Gift I Ever Received and the Best A recent study tried to explain how our tradition of Christmas giving is only marginally good for the economy at best… and may actually harm it. The premise is that people buy stuff for themselves that they perceive will provide some value.  However, gifts  far [...]

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Football is Over and the Boo birds Come Out

December 7, 2009
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College athletics will never be reformed because the would be reformers have it all wrong. I graduated from Notre Dame in the sixties with a degree in English Lit and some swag to remind me that I was a small part of a National Championship football team. Now that I live in Durham I follow [...]

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Pride in Durham

November 30, 2009
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I collect most of my RSS feeds in Google Reader and I’ve found so many interesting ones to follow that sometimes I get way behind reading them…it’s kind of like unread magazines used to stack up unread when print media was more fashionable. I was catching up after the Thanksgiving holidays and came across a [...]

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Why You Can Sell Your Home During the Winter

November 23, 2009
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Thanksgiving is often looked at in the industry as the end of the fall season for selling homes and the beginning of the “dead season” during the winter months. It’s not true. I’ve often wondered whether this myth was purposely advanced by successful agents so that they could either 1) Take a little break themselves [...]

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Marketing Series Summary

November 16, 2009

With more sellers than buyers in the real estate market across the country, listing agents will need to employ more sophisticated approaches to marketing homes. The five part series addressed the topics described below.  I’ve assigned all these to a category I’ve created for the occasion called “Marketing Series.” This means that all five plus [...]

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Channel Marketing in Real Estate

November 15, 2009
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Stan Lee and Me The many years I spent in bank marketing I thought were pretty interesting but I notice that people’s eyes glaze over when I talk about how bank marketers had to learn a whole new set of skills during the period of deregulation in the late 70′s and early 80′s and how [...]

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Copy Writing and Promotion

November 14, 2009
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V8 engine in a Q45 Infinity The most dramatic lesson I ever had about writing copy wasn’t even written down. I was shopping for a car and had my eye on a used Infinity Q45 that was at a Lexus dealership in Raleigh.  As I was pondering my decision the salesman happened to mention that [...]

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Web Presence for a Seller

November 13, 2009
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Sometimes I wonder as I delete the 100th spam email that somehow gets past spam filters on the server and my computer whether the internet will be like our financial system and someday collapse under its own weight. The internet can be profane, invasive, distracting and misinforming. It gives voice, however feeble, to the ignorant [...]

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The Certified Home

November 11, 2009
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If you ever need your spirits lifted around Christmas and have seen It’s a Wonderful Life about ten too many times, pretend like you’re twelve again and watch a dog story. The evening I was first planning to write this article I started flipping around the channels and came across Firehouse Dog already in progress [...]

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Pricing in Today’s Market

November 10, 2009
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Pricing of certain homes is trickier than in what might be called the “commodity home” market. The more unique a home is the more pricing becomes an art than a science. As a ridiculous example take the estate in Lake Tahoe pictured below that was on the market for $100,000,000. Nobody would believe that that [...]

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